Environmental Policy


Running our farm as a wildlife habitat


Our commercial philosophy of Strength & Honour mirrors the manner in which we treat wildlife and the Environment, focusing on three different areas in our efforts to improve the health of the World in which we live. These are:


1. Business

We use recycled paper to make our packaging, which itself is recyclable and in addition, we use only vegetable dyes in the production of our Presentation Tubes.

Our waste mash is not discarded after distillation, but transformed into pig feed.  

We currently use plastic blow-up bags to send out our bottles, which is a mandatory requirement by our Delivery Company, but are currently seeking a more environmentally friendly alternative, for example a product made from Hemp and we have asked our suppliers to try and source such.


2. The Farm

We have planted 10,000 trees on our 67-acre Farm in Shropshire to offset the carbon produced by our business activities, becoming one of the few carbon-negative companies in The World.  We have also planted some 3 miles of new hedgerows and the remainder of the land has been turned to permanent pasture.

The Planting Project has transformed the look, feel and nature of our landscape and we are now fully committed to running the whole farm as a Wildlife Habitat, creating a more sustainable and balanced landscape of permanent Grass Paddocks, Park and Woodland.  In addition, we run one of the small paddocks as a special wildflower site, again helpful to support rare butterflies such as the Duke of Burgundy, which feeds exclusively on the common cowslip, a special little plant we are now cherishing as part of the rich tapestry of life in our pasture.

The absence of pesticides benefits the invertebrate and insect populations and we plan to recycle our pallets, as Bug Hotels and help promote the well-being of our resident insect population and provide suitable places for hedgehogs to hibernate.

We now have a thriving wildlife base including many small mammals, grass snakes, bats, deer and hares, which are rare in this part of England.  We are also lucky enough to have an assortment of game and small birds, owls, goshawks, kites, buzzards and even Ravens, whose Kraa Kraa call might, I feel, be somewhat similar to that of the mythological Gryffin, depicted by our family crest.

As stated, in section Discover Pinckneys our aim is to nurture our land as a special place for Wildlife and ultimately, as a Destination for all to enjoy.  Our Mission is to demonstrate how Business and Nature can work in harmony together, each supporting the other in a Virtuous Circle of mutual benefit, with a focus on Environmental Gain.


3. Other Conservation Projects

In addition to our habitat management efforts at home, we are also working closely with

 The Woodcock Trust to help promote the conservation of this special little bird, which is now

under pressure in many areas of the UK and we donate 50 pence to this enterprise, from the

sale of each and every 70cl bottle of Premium London Dry and Oak aged Gin. We have also

set aside 100 x 50cl bottles of our Sloe Berry Gin, which may be won by any Member of The

Woodcock Trust, subject to Terms and Conditions.  Please visit the website for further

information www.thewoodcocktrust.co.uk